Brown-Forman Engineering & Design Case Study
Brown-Forman approached Vivid Impact to produce a Kentucky Derby display featuring Woodford Reserve. The structural POP display, to be positioned at Kroger grocery stores, needed to look visually striking and represent the stately heritage of both the Kentucky Derby and Woodford Reserve Bourbon. It also needed to be designed quickly, and Vivid Impact was able to collaborate across several departments to deliver their vision to the starting gate.
Spirited Solutions: turning "tears" into "cheers" for spirits industry marketers
While the distilling process may take years, the spirits industry is changing at a rapid pace. From millenials to drinkstagrammers, to loyal customers looking for change, alcohol and spirits retailers have their fair share of challenges. Vivid Impact's recipe for success: combination of creativity, world-class tech, and superior visual communications materials.